But as a company, I’m Superhuge.
. Small company.
Working examples, little experiments and thoughts along the way.

AI makes more alternatives practical. I build working versions, compare how they feel, and push the awkward cases—so we learn quickly and refine the details before committing.
→Things I used to leave on a list are suddenly worth trying.
What I’m making, learning, growing, and spending my time on right now.

A working studio for shapes, letters, colour and motion. Exploring the identity where it would actually live.
→A little personality for the people behind the profiles.

Exploring a companion for everyday horse care. Different ways in, working journeys, and a product taking shape through use.
→Ideas take shape while we make them.
Explored new ways for creators to release their work.
→Made publishing on web3 feel familiar.
→Turned scattered horse results into searchable data.
→Online, I’m Superhuge. Somehow.
Built a tool for creating consistent colour palettes.
→The time is right. Your people are findable.
The internet understands people and posts. The group is still missing.
The network grows when smaller rooms open doors to one another.
How an online group becomes physical: one room, a few tools and somebody with the key.
A better collective signal: let people care more, make repetition expensive, and let another person matter.
More range. More play. More things made.
An idea changes when somebody else receives it.
AI gets better. The system gets better. My way of working changes with both.
AI gives me room to try more. Working versions give us something to learn from.
Websites, stores, tools and products. For clients and for myself.
Turned Shopify into a medical travel platform.
→Built a Shopify store for equine therapy products.
→Built an app that rewards event participation.
→Building a place for people to make things happen together.
→Designed and built a better planning tool.
→Brought five sides of a business into one website.
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Connected digital collectibles to real sneakers.
→Brought bookings, orders and payments together.
→Built a personal website for a new estate agency.
→Made blockchain data easier to explore.
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